B2B buyers are increasingly taking advantage of self-service digital channels to educate themselves on products and services. To keep up, sales teams need to adapt and be as focused on digital selling as much as their customers are. Sales organisations are facing lasting trends they cannot afford to ignore.
In this Whitepaper, we discuss the importance of digital selling, technologies that enable organisations to activate digital selling and how they can build digital selling Centres of Excellence that marry the skills, technologies, and processes necessary to develop relationships with their customers.
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